Articles

According to the Mobile Internet Connectivity Report for 2023, 4.3 billion people worldwide use smartphones, constituting 55% of the global population. Researchers estimate that people send an average of 15.2 million text messages every minute, with a portion of them being sent by companies. Each of us has received promotional messages from favorite stores at least once. These are specially crafted advertising strategies designed to attract more customers to their business. In this article, we'll delve into who sends these messages, why it is necessary, and whether there are differences between A2P and P2P messaging.

We live in a world of intense business competition. According to the Startup Genome Report, 74% of internet startups close down due to incorrect marketing strategies. The main problem lies in not understanding the needs of your audience and failing to communicate with them effectively. Therefore, SMS marketing using modern platforms becomes a critically important part of an effective business strategy. This allows you to stay connected with customers, test hypotheses, and evaluate the performance of your lucrative offers on real users. Thus, you will always be aware of their pains and needs.

SMS messages are read more frequently than other forms of marketing communications. According to a study by SHIFT agency, four out of five smartphone owners open every SMS they receive. One of the main advantages of SMS marketing is that customers can store important information in their phones for a long time and have access to it at any moment. A successful SMS marketing text begins with addressing the customer's pain point, making it clear from the first lines that the message is about them. Then, it goes straight to the essence of the offer without unnecessary details and includes a call to action. In this article, we've compiled 10 basic principles to help you write "selling" SMS messages — useful and unobtrusive ones that will motivate customers to make purchases. The foundation of the article is based on our own experience, as well as research from American and European messaging services and agencies.

Effective communication between a business and its customers is the cornerstone of success. That’s how you inform about the product, promote offers, and stay in touch with your audience. Digital technologies are what helps businesses around the world. And one such tool is A2P (Application-to-Person) messaging. In this article, we will explore the mechanics of A2P messaging, and highlight the key benefits it offers to businesses.